Organized by Christina Forster e.U/Heartbeats Communication
Period of Implementation February 2021
What is it about?
Branding & communication for socially responsible startups open to Early stage social and green entrepreneurs from EU and the Balkans
marketing in 9 steps
The first part will show in 9 simple steps what it needs to have a complete Content Marketing setup, and how you can get started with Content Marketing for your own brand.
to create the right content for your target audience
The 2nd session will show you in 3 steps how to create content that really reaches with your target audience and presents your brand in the best possible way.
Marketing in times of crisis incl. Responsible Storytelling
In times of a crisis Content Marketing is more important than ever. In this 3rd part, we look at what you should watch out for during a crisis and what trends you should have on your radar forpost-crisis.
Communicating your impact is becoming more and more important – but is also the most complex tool of Content Marketing. We introduce the 3 phases of Impact Communication and provide guidelines how you can set it up yourself.
Strategy + Content Plan
Content Marketing can show only long-term results when it’s implemented in the right way. For this you need a Content Strategy and a Content Plan. We introduce a step-by-step process for both that can be implemented by everyone.