Organized by Christina Forster e.U/Heartbeats Communication

Period of Implementation February 2021

What is it about?

Branding & communication for socially responsible startups open to Early stage social and green entrepreneurs from EU and the Balkans

Topic covered:

  • Content marketing in 9 steps
    The first part will show in 9 simple steps what it needs to have a complete Content Marketing setup, and how you can get started with Content Marketing for your own brand.
  • How to create the right content for your target audience
    The 2nd session will show you in 3 steps how to create content that really reaches with your target audience and presents your brand in the best possible way.
  • Content Marketing in times of crisis  incl. Responsible Storytelling
    In times of a crisis Content Marketing is more important than ever. In this 3rd part, we look at what you should watch out for during a crisis and what trends you should have on your radar forpost-crisis. 
  • Impact Communication
    Communicating your impact is becoming more and more important – but is also the most complex tool of Content Marketing. We introduce the 3 phases of Impact Communication and provide guidelines how you can set it up yourself.
  • Content Strategy + Content Plan
    Content Marketing can show only long-term results when it’s implemented in the right way. For this you need a Content Strategy and a Content Plan. We introduce a step-by-step process for both that can be implemented by everyone.